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RESEARCH LINKS INFERTILITY IN MEN AND WOMEN TO COMMON, EVERYDAY HOUSEHOLD CHEMICALS
KEYS TO CAMPAIGN SUCCESS
• ‘News worthy’ topic with appeal to media
• Involving expert identifiable as credible and able to conduct media interviews (ideally attached to a reputable organisation)
• Consumer involvement in a case study and for media interviews
• Release of new resources, publications or research on the topic
• Using both social and traditional media.
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PRECONGRESS COURSE 06 I BARCELONA, SPAIN – 1 JULY 2018 91
