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2017 FERTILITY WEEK
• Launch of two fact sheets
• Short videos featuring expert and couple
• Social media campaign strategy
• Media release – print, radio and online
• Marketing via partner organisation
2017 FERTILITY WEEK REACH
• Significant social media reach (>62,000) and engagement
• Facebook posts reached > 45,000 people
• Growth in social media network
• Significant media uptake (55 features in print and radio) with combined audiences of >72 million people
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