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Learning objectives
After this short presentation participants will:
• have an understanding of the importance of the publisher’s and your role in the communication of data and/or information to research & clinical communities, and beyond...
• be aware of the importance of engaging with readers through multiple channels beyond the traditional article – say via PR or social media, including blogs, Tumblr, Twitter - to increase the impact of your research
3
Themes
‘Basic principles’
Impact (not Impact Factor!) Altmetrics
New/social media Traditional media
4
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PRECONGRESS COURSE 14 I VIENNA, AUSTRIA – 23 JUNE 2019 105
