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Think Male Speak
• What do men talk about?
– Work, sports, home repairs, (kids?)
• • •
What do men avoid?
– Emotional discussions, “feelings”, “therapy”
How do men cope?
– Denial, avoidance, problem solving
What language appeals to men?
– “meetings”, “consultation”, “team effort”, “cost effective”, “tackle the problem,” etc. Hammar & Vogel, 2010
What Are Male Settings?
• Consultation Rooms not Therapy Rooms
• Neutral+ décor
• Times that are convenient – Not mid day but after work
• The design of specimen collection rooms: A challenge for the times!
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